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Channels of value delivery by Alan Mitchell
What are channels for? I’ve just been looking at a new Coca-Cola sponsored report on best practice in ‘shopper marketing’. Shops are just as much a communication channel as the media, the report points...
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Why trust is imperative by Carola Verschoor, MD, BrainJuicer Netherlands
A true story was told to me recently. A young girl consumed teenage glossies to follow the lives of her idols through Q&A interviews. The pop star she idolised had said that his favourite colour...
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Talking about Professor Andrew Ehrenberg by Alan Mitchell
As you probably know by now, one of the greatest marketing researchers ever, Andrew Ehrenberg, has died. Elen Lewis has already summarised his enormous contribution here but I want to highlight just...
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Make research relevant in the boardroom says Alex Batchelor
I was at the ESOMAR Congress in Athens a couple of weeks ago. Great city, lovely weather, nice people, great food. Have to admit that apart from the MRS Conference in London in 1991 (yes I am that...
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Why it’s also good to listen says Brainjuicer’s James Kennedy
By James Kennedy, client director, Brainjuicer Even when we think we’re listening to what other people are telling us, the fact is that very often we’re not. We hear what they are saying, but our...
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The price of pizza promotions
Martin Hayward questions the long term strategy behind online vouchers.At both of the pizza chains in my local town, the waiting staff now spontaneously ask for vouchers before taking orders, such is...
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Martin Hayward asks – Who knows your customers better than you?
Martin Hayward, former director of strategy and futures, Dunnhumby says the concept of ‘owning’ your customers is outdated. The last few years have been a great time for companies and brands that have...
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Under the Spotlight with George Treves
George Treves, co-founder of The White Stuff features in our newest event format for 2011. The White Stuff opened its first shop in London in 1991 and a catalogue launched shortly afterwards. The...
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Beware: Less Loyalty Ahead
Martin Hayward, former director of strategy and futures at Dunnhumby explains how loyalty is diminishing. I’ve mentioned my bank in previous posts – I’ve been with them for 30 years, joining as I...
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Achieving B2B Excellence with IBM, HSBC, Google and Fujitsu
Last night we hosted an interactive evening of B2B Excellence. Our very own B2B Ambassador, Caroline Taylor, IBM’s vice president of marketing, communications and citizenship, chaired the evening,...
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